Serena Koh | Life Planner | The Great Eastern Life Assurance Co. Ltd

It's true when people say that the only time we'll appreciate insurance is when we either have to make a claim or when it's too late to buy any. Serena happened to be in one of the situations when she had to make a claim and it was then that she gradually appreciated what insurance can really do for people, especially the ones who are not as well-off.

Serena's passion in financial planning spans beyond the planning of a more comfortable future for her clients. Her motivation comes from simply helping people realise the importance of delivering a promise to a loved one so that they can continue living their dreams. The occurrence of an unfortunate incident doesn't mean that our loved ones or ourselves have to give up our dreams.

Like a doctor who has a responsibility to help anyone who needs medical assistance during an emergency, Serena firmly believes that she has a duty towards the public to educate people about the benefits of insurance, and that we're really using our health to buy it.